McQueenie Mulholland is a strategic consultancy that helps brands and organisations define their position, shape their narrative and achieve tangible outcomes through delivery.
With over 15 years’ experience, we align brand, marketing and communications with what you’re trying to achieve — and ensure they work together.
The media landscape has shifted. The agency model has followed. Generalist delivery is under pressure. Clarity is now the scarce asset.
The media landscape has shifted.
Channels have multiplied. Content has accelerated. The distinction between marketing and communications has blurred — particularly in digital environments where message, medium and audience are closely intertwined.
The agency landscape has followed.
Large agencies continue to operate at scale. Smaller agencies have become increasingly specialised. The space in between — broad, generalist delivery — is under pressure and becoming harder to sustain.
For clients, that matters.
Seeking a generalist agency is unlikely to provide the clarity or direction now required. Execution is widely available. What is less available — and more valuable — is the thinking that sits behind it.
Clarity is now the scarce asset.
That’s where we work.
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Well defined. Better understood. Purposeful delivery.
What we do.
We help organisations do three things well:
Define who they are
We bring clarity to purpose, personality, and direction — beyond surface-level identity.
Frame how they are understood
We shape the narrative — ensuring it is credible, consistent, and properly positioned.
Deliver against clear objectives
We translate intent into action — aligning brand, marketing and communications to achieve meaningful outcomes.
We work at the point where brand, marketing and communications need to come together — and deliver.
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Consultancy and venture partnerships – we work in two ways.
How we work.
Consultancy
We support organisations through focused, senior-led engagements.
This is fee-based, structured work — typically where clarity is needed around positioning, narrative, or strategy.
Venture partnerships
In a small number of cases, we work differently.
We partner with individuals or organisations on ideas with real potential — contributing strategically in return for a share in the outcome.
In both cases, the work is the same; clear thinking, strong positioning and practical direction.
Clients
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Exeter City Football Club
Working together since 2017.
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The Deaf Academy
Working together since 2018.
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Ubi
Working together since 2018.
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Exeter Science Park
Working together since 2018.
Venture partnerships
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Proponix
AI powered quoting technology.
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OpenLivestock
Digitised livestock trading platform.
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Ollo
Agentic OS for mid-market companies.
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Refs on Tour
Refereeing for community rugby.
Led by two senior consultants. We work together on all engagements.
Who we are.
Sue McQueenie — Communications and media
Works where clarity and credibility matter most.
Her focus is on communications strategy, PR, media liaison, and narrative control — ensuring organisations say the right thing, in the right way, at the right time.
Rob Mulholland — Strategy and implementation
Works at the point where complexity needs structure.
He focuses on strategy, planning, and delivery alignment — bringing clarity to situations that are often unclear, multi-stakeholder, or difficult to navigate.
Perspective.
Occasional thinking on strategy, communication, and the work we do.
Senior-led input on your challenge, when you need it.
Expertise needed?
If you’re working through a complex brand, marketing or communications challenge, and need clear thinking and senior input, contact us.
[Get in touch →]
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